Mythos App
For Mythos, a platform designed to support writers in world-building, story mapping, and character development, we crafted a complete branding and content strategy rooted in imagination, clarity, and empowerment.
We began by designing a visual identity that balances creativity with structure. The brand’s typographic system blends literary elegance with modern simplicity, while a deep, moody color palette—featuring ink greys, browns, and accents of greens—evokes the timeless feel of storytelling and the tactile pleasure of writing. Subtle, mythical-inspired graphic elements nod to the platform’s name, connecting visual storytelling to the act of authorship.
Our content strategy was built around one core goal: to inspire writers while showing them how the platform can enhance their creative process.
Key content pillars included:
Feature Spotlights – Carousels and posts highlighting tools like timeline building, map creation, and multi-thread character arcs, using real story examples to showcase use cases.
Writing Prompts & Challenges – Bite-sized creative prompts and weekly mini-exercises designed to energize the community and spark new ideas.
Behind-the-Scenes for Writers – Reels and visuals that walk users through how authors plan stories, showing how Mythos can become their digital writing studio.
Writer Motivation & Inspiration – Quotes, insights, and affirmations aimed at encouraging creative flow and celebrating the highs and lows of the writing journey.
The overall tone remained curious, warm, and imaginative, always speaking directly to the writer’s inner world. We positioned Mythos not just as a tool, but as a creative companion—a space where ideas take form, stories come alive, and the act of writing becomes visual, organized, and deeply personal.
This campaign is a testament to how strategic storytelling and thoughtful design can turn a digital product into a brand that truly speaks to its audience.
